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Microsoft launches Surface Go to stand out against iPads

Microsoft’s new Surface Go is out for consumers now after months of rumors and leaks. It will give a direct challenge to Apple’s iPad, the cheaper, smaller and lighter Surface Go 2-in-1 Windows 10 tablet. This challenge is not only to the hardware part of the iPad but also with the revamped software that Microsofts has improved.

Well, the exterior of the Surface Go makes it look like a baby Surface Pro from Microsoft with lots of changes inside. Unlike the more powerful Surface Pro tablet, the Surface Go has Intel’s 7th generation Pentium Gold 4415Y processor with either a 4GB or a 8GB RAM and a 64GB eMMC storage or a 128GB SSD. The processor is dual-core which Microsoft says balances power consumption with performance, for a battery life of 9+ hours. A version with 4G LTE broadband will be available later in the year. The device targets people for an easier work ethic and a comfortable platform for students to professionals.

The Surface Go doesn’t change Microsoft’s Surface design philosophy, on the other hand, it really just looks like a smaller version of the Surface Pro design that’s been around since 2014’s Surface Pro 3. It has a 3:2 aspect ratio display (1800 x 1200 pixel resolution), the signature built-in kickstand with unlimited positions, a front-facing camera with facial recognition login, and Microsoft’s proprietary Surface Connector port for charging and connecting to a desktop dock. Microsoft has added a USB-C 3.1 port, capable of charging the tablet. Consumers still have a tight fit for Cortana with Google having all the fun to Assistant. Satya Nadella, in a talk with CNET, suggested a renewed model of Cortana but we guess we will just have to wait it out.

Microsoft might have a challenge finding the right customers for the Surface Go. But the biggest difference is the price: the Surface Go starts at £380 in the UK and $399 in the US, which is half the price of the cheapest Surface Pro tablet. Now, this is a huge challenge to the mediocre range of Dell, HP, Lenovo and even Asus laptops. The domain just got bigger for Microsoft and they ought to take advantage of it quick.

It seems like Microsoft is targeting the person that uses an iPad with a Bluetooth keyboard instead of a laptop, but doesn’t rely on it enough to pony up for the iPad Pro or the even more expensive Surface Pro. The Surface Go will provide that person with access to the full Windows 10 experience, along with Microsoft’s full Office productivity suite.


Written by Kshetrabasi Das

Google Rising Star (Tez), a MEAN Stack Developer. Follow me on Twitter @KshetrabasiDas.


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