In Last few years Google has introduced many messaging applications for mobile devices and killed many. Every time the company comes with a new communication chat application Idea, instead of adding new features to the existing application, they have created a new application. Google Allo and Duo are the examples of it. But this time something new happened.
Yes, We are talking about Google Hangouts. Google Hangouts gets a renovation! Google has finally decided to make the app enterprise ready, and announced two new version of the Communication app. “Hangouts Chat” and “Hangouts Meet”.
The revamped Hangouts apps are part of Google’s G Suite portfolio of workplace software that includes the Gmail and Calendar apps, said Google’s director of product management Scott Johnston. Unlike the free version of Hangouts used by consumers, businesses will have to pay for the new services as part of a package deal for G Suite, like they do for the current enterprise-version of Hangouts. Johnston said Google’s existing Hangouts enterprise customers will not be charged extra for the new Hangouts apps.
Hangouts Chat, a stand-alone new service that is separate from the existing Hangouts, looks a little like Slack in form and function, but there is no mistaking its lineage. It inherits Hangouts’ one-on-one chat tab, plus its native compatibility with the web, Android, and iOS.
New dedicated, virtual chat rooms offer an easy way to rope in multiple users, and a powerful new search function that can filter by rooms, people, links, and file types mentioned in the course of conversation. Hangouts Chat supports Google Docs and Sheets — you can assign document permissions automatically based on the users who created it. And a native viewer lets participants view photos and videos directly in conversations.
Chat is extensible, too. It boasts @meet, an intelligent bot that uses natural language processing and machine learning to automatically schedule meetings with Google Calendar. And it supports “app scripts” that will allow third-party partners like Asana, Box, Prosperworks, and Zendesk to roll out Hangouts’ chat bots and integrations of their own.
Hangouts Chat is only the first part of Google’s one-two enterprise punch. The company detailed the aforementioned Hangouts Meet, a lightweight video chat service for inter-office meetings.
Hangouts Meet supports up to 30 users in a call, and, if you browse the web with Chrome or Firefox, doesn’t need a browser plugin. Microsoft’s Edge and Apple’s Safari will require a plugin until they gain support for the Web RTC standard.
By splitting Hangouts into two new apps that both contain the word “Hangouts,” it is opening the door to confusion.
But the new Hangouts apps put ease-of-use at the forefront, Johnston said, and they “can strip away all of the mundane steps” people have to do before they initiate online video conferencing and host online chats.
For Google, its technology makes its products superior. As for corporate branding, that remains to be seen.