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    Google announces Official Google Shopping integration in India

    To make the online shopping experience better, the search engine giant Google has launched its new shipping aggregator Google shopping in India.

    Visit the Google Shopping home page from India and you will see a carousel of products that Google believes will be relevant to the user. Apart from currently trending products, you will see products from different categories, top deals, and more. Scroll down further and you will have the opportunity to browse categories like phones, clothing, books, watches, and more.

    Search for a product on Google search and a new ‘Shopping’ tab will show up in results, next to News, Maps, Videos, and Books etc. Visit the Shopping tab and users will have the chance to explore results from merchants – big and small – to compare prices and complete their purchase.

    In the Shopping tab, you will have the ability to filter out products based on brand, whether they are on sale, and other criteria using the “filter chips” on top.

    Visit the page of a specific product, and you will see prices from various online stores where this product is available. Google currently shows prices from online merchants, with plans to expand this to offline stores as well at a later stage. This will be done by providing retailers access to Merchant Centre, which will let them make their product feed available to Google.

    Google says the idea behind Google Shopping is to increase the number of users who make purchases online. Though India has over 400 million Internet users, Google says only one-third of them have ever made a purchase online. This includes those who’ve bought, say, a train ticket online, and ones those who’ve made a retail transaction online are even fewer.

    (Story in Building…)

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